Is Branding an Investment?
A decade ago, markets moved on distribution, relationships, and presence in physical channels. Today, discovery is digital-first: people find brands […]
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Why We Defend Our Favorite Brands Like Family in the Online World
Picture this. You’re scrolling through Instagram or Twitter (well, X now), and someone drops a snarky comment about your favorite
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The Brand Called You: Why Everyone Has a Personal Brand (Even If You Don’t Realize It)
Introduction: The Brand Called You A few years ago, a friend of mine went for an interview at a mid-sized
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