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People Buy Brands That Reflect Their Aspirations—Not Just Solve Their Problems

People as Customers and Employees

People Buy Brands That Reflect Their Aspirations—Not Just Solve Their Problems

The Quest Bridge

More Than Just a Product Let’s be honest. Most people don’t buy Nike shoes because they simply need footwear.They buy […]

People Buy Brands That Reflect Their Aspirations—Not Just Solve Their Problems Read Post »

How Your Work Environment Affects Your Output

Human Centricity in a World Driven by Tech and Tools

How Your Work Environment Affects Your Output

The Quest Bridge

Ever walked into your office or sat at your home desk and just felt…off? Maybe it’s the harsh white tube

How Your Work Environment Affects Your Output Read Post »

Brand Strategies and Solutions

The Rise of Human-Centric Branding: Why Empathy Sells More Than Ads

The Quest Bridge

Let me take you back to a moment we’ve all had. You’re scrolling through your phone app feeds, half paying

The Rise of Human-Centric Branding: Why Empathy Sells More Than Ads Read Post »

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